3 things you shouldn’t do as an entrepreneur

If you were to peruse a range of guides advising you on the best strategies for becoming an entrepreneur, chances are you wouldn’t find much relating to what you shouldn’t be doing. The world of business is built on entrepreneurial blunders, strategies mishaps and complete misfires. Want to know what you should be avoiding? Read on to find out.

Chase fame and success in the wrong places

Most young, naïve entrepreneurs are driven by one principle: get rich and famous. However, there’s more to being an entrepreneur and successful business owner than achieving fame and financial success. If you choose to operate your business on that philosophy, you are doomed to fail. If you want the best chance of success, make sure it revolves around something you are passionate about. Passion is arguably the essential attribute of a good entrepreneur.

Make everything about the customer

There is this misguided view that EVERYTHING must be about the customer. While adopting a customer-centric approach is crucial, letting down individual customers is unavoidable sometimes. You can’t please everyone, no matter how perfect your business is. Steve Jobs was reportedly a victim of this, especially when designing the iPhone.

Try and keep your messaging simple. Ensure that your staff are aware that pleasing the customer is essential; however, make sure there is some flexibility in that message. Honour the customer’s wishes, but don’t assume everything they want or need is essential. You’ll end up hurting most of your customers and pleasing the minority.

Use ineffective servant leadership

Most business owners think “servant” leadership is the philosophy your workers need to use. However, it’s the opposite. It would help if you worked to “serve” your employees, thereby giving them what they need to succeed. This includes things like training, compassion and holding them to a high standard. Sometimes, the most appropriate form of servant leadership is making someone redundant when things aren’t working out. It seems mean and harsh, but it’s unfair to keep someone in a job they aren’t thriving in.