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Founder of Sneaker Kitchen Justin Melnichuk Continues to Grow His Business

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Justin Melnichuk

If you haven’t heard of Sneaker Kitchen and Justin Melnichuk then you could be missing out on some of the latest and most stylish sneakers on the market. Despite being only 16 years old, Justin Melnichuk has successfully developed an online business for reselling sneakers to stores and individuals alike. For 4 years now, he has worked tirelessly to create a reputation for himself and it has paid off, with Sneaker Kitchen making a whopping 1.4 million in sales in 2021 alone.

When he was only 12 years old, Justin Melnichuk became inspired to join the sneaker reselling community due to the success of other notable figures such as Benjamin Kicks. He saw the collaborations that he was doing with celebrities such as DJ Khaled and made it his mission to find out more about the sneaker community. After buying and reselling his first few pairs of sneakers, he realized what an amazing community he had the opportunity to be a part of and Sneaker Kitchen took off from there. Now, Justin adds Jake Paul, Marcelas Howard, G-Eazy, De’Aaron Fox, Buddy Hield, Mozzy, and more to his list of customers.

Justin Melnichuk

The process for Justin is as simple as buying an in-demand pair of sneakers, taking a photo, and uploading it to his Instagram story. From there, stores and individuals have the opportunity to send him a direct message asking to buy the shoes. He then spends 3-4 hours in the warehouse after school each day packing and sending the sneakers to the US and UK. He is careful to balance his school life with his highly promising professional life and is diligent about sticking to a schedule that ensures he completes all of his tasks each day.

People in California and across the US now know that Justin Melnichuk is the number one sneaker reseller. With this online success encouraging him to take his business further, Justin is opening a physical store location for Sneaker Kitchen in Sacramento California this year. He also plans to open locations in other US states, including San Francisco, Los Angeles, and Miami Florida. He hopes to become the top sneaker reseller in the US and his dedication to his business demonstrates that he is likely to succeed in this mission. No matter what kind of sneakers you are looking for, Justin Melnichuk is the man to see.

I cover national business news and lifestyle for Metic Press. Previously, I've written for TIME, Newsweek, the New York Daily News and VICE News. I am also an editor at HuffPost, a small business news room for a young audience.

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3 things you shouldn’t do as an entrepreneur

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Steve Jobs

If you were to peruse a range of guides advising you on the best strategies for becoming an entrepreneur, chances are you wouldn’t find much relating to what you shouldn’t be doing. The world of business is built on entrepreneurial blunders, strategies mishaps and complete misfires. Want to know what you should be avoiding? Read on to find out.

Chase fame and success in the wrong places

Most young, naïve entrepreneurs are driven by one principle: get rich and famous. However, there’s more to being an entrepreneur and successful business owner than achieving fame and financial success. If you choose to operate your business on that philosophy, you are doomed to fail. If you want the best chance of success, make sure it revolves around something you are passionate about. Passion is arguably the essential attribute of a good entrepreneur.

Make everything about the customer

There is this misguided view that EVERYTHING must be about the customer. While adopting a customer-centric approach is crucial, letting down individual customers is unavoidable sometimes. You can’t please everyone, no matter how perfect your business is. Steve Jobs was reportedly a victim of this, especially when designing the iPhone.

Try and keep your messaging simple. Ensure that your staff are aware that pleasing the customer is essential; however, make sure there is some flexibility in that message. Honour the customer’s wishes, but don’t assume everything they want or need is essential. You’ll end up hurting most of your customers and pleasing the minority.

Use ineffective servant leadership

Most business owners think “servant” leadership is the philosophy your workers need to use. However, it’s the opposite. It would help if you worked to “serve” your employees, thereby giving them what they need to succeed. This includes things like training, compassion and holding them to a high standard. Sometimes, the most appropriate form of servant leadership is making someone redundant when things aren’t working out. It seems mean and harsh, but it’s unfair to keep someone in a job they aren’t thriving in.

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The crazy entrepreneurial stories that you’ll find inspiring and wacky

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Mark Zuckerberg

Most business stories are conventional – a business magnate born into wealth, a “rags to riches” stories or a regular business owner that suddenly falls into that “lightbulb” moment. Some of these crazy stories below happened after the person had become an enormous business success; however, that doesn’t undermine the value of the story in any way. If you’re struggling to find success in your career, check out some of these ridiculous stories for inspiration, or to pass the time.

Mark Zuckerberg radically changed his diet

Zuckerberg is universally known as the founder and creator of Facebook (albeit contentiously). In 2011, Zuckerberg decided to switch things up in his diet by announcing that he would only eat meat that he killed. The purpose was to learn about sustainable farming and more ethical forms of consumption. The Facebook founder lived this way for a year before switching back to meat from the store.

Clive Palmer loves dinosaurs

Famous Australian billionaire, Clive Palmer, loves dinosaurs so much that he tried to clone a dinosaur. He discussed the idea with scientists; however, it never took off. To quell his fix for the prehistoric icons, Palmer opened a dinosaur theme park called Palmersaurus in 2013. Unfortunately, it didn’t last long either.

David Daneshgar funded his start-up via poker winnings

David Daneshgar is the co-founder of BloomNation, an online floral marketplace. While he’s not a billionaire, Daneshgar is a multi-millionaire whose fortune came off the back of winning a poker tournament. He and a group of friends needed around $30 000 to get BloomNation up and running, which just happened to be the prize winnings attached to a poker tournament (the World Series of Poker in 2008). After collecting the money needed, Daneshgar reportedly told his friends “It’s flower time”.

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Inside the mind of George Soros: one of the most controversial entrepreneurs

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George Soros

George Soros is, without a doubt, one of the most polarising entrepreneurs in modern history. His business acumen and philanthropy work have brought him acclamation and praise from some; however, those same decisions have brought him condemnation and criticism from others. Why is George Soros so controversial? Well, let’s hear his story to find out more.

He fled the Nazis in Hungary

Soros was born in Budapest, Hungary in 1930. He endured a Nazi Germany-occupied Hungary and subsequently emigrated to the United Kingdom in 1947. After relocating, Soros graduated from the highly acclaimed London School of Economics with a Bachelor’s degree.

Black Wednesday

Given his turbulent upbringing, many would assume that Soros is widely respected for his rise to financial fame. However, Soros had an instrumental role in the 1992 UK currency crisis, known colloquially as “Black Wednesday”. Soros’ fund short sold over $10 billion worth of pounds sterling, which subsequently earned him a profit of over $1 billion. His intervention caused massive economic instability, and from then one he became known as “The Man Who Broke the Bank of England”. His involvement was lambasted by political leaders, many of whom claimed that he was partially responsible for economic downturns and market contractions.

Fall of communism

Soros was also pivotal in influencing the fall of communism throughout Eastern Europe, naturally bringing him criticism from radical left-leaning groups across the world.

Criticism of China

Furthermore, Soros has also been highly critical of China and its economic approach. He did, however, praise their government as vigorous and more robust than the United States. Nonetheless, he did concede that China would represent a grave threat to open societies and free democracy, criticising the Chinese Communist Party for engaging in totalitarian tactics. In January 2019, Soros reaffirmed that Chinese companies Huawei and ZTE should not be forbidden from engaging in 5G telecommunications.

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