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Choose The Right Messaging Service Provider For Business Success

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Choose The Right Messaging Service Provider For Business Success

As a business brand that intends to keep its customers at the heart of its operations, there is a need for you to keep them updated with the latest information. To ensure success in this area, you need a messaging service provider.

However, you don’t just select any SMS provider and proceed to the part of sending out bulk messages. You need to be precise about choosing the right messaging service provider if you want to guarantee success, growth, and better communication. A good start is to visit Tychron.

Seems difficult, doesn’t it? Don’t worry; we’ve made things easy by highlighting 5 key factors to consider when choosing the right messaging service provider for your business.

5 Key Elements for Choosing the Right SMS Provider

  1. Ease of Use and Scalability

When it comes to creating custom bulk SMS messages, simplicity is a key feature that can never be overstated. Therefore, your reliable SMS provider should have a seamless experience in creating texts, sectioning the audience, using templates, scheduling, and previewing messages.

Furthermore, you have to ensure that the services you paid for are exactly what you need, nothing more. Your SMS provider should allow you to start with only what you need until you’re ready to subscribe to all the nits and grits of the platform.

  1. Analytics

Sure, every SMS provider is going to try to convince you that they offer the best services, and they actually might be legit. But this conclusion shouldn’t be drawn from their enticing ads and PowerPoint presentation.

You should be able to verify the effectiveness of these providers by having them lay out their data and reports for you to look into. As they say, seeing is believing.

  1. Speed and Accuracy

This is where things get juicy. How well will your bulk messages be received by the intended audience? A valid question that can be split into speed and accuracy of message delivery.

Timing has to be perfect since you don’t want your customers to receive information late and miss out on important events. And this delivery has to be accurate, not just in terms of content but also in relation to the correct recipients. All these combine to yield a reliable messaging service provider.

  1. Two-Way Messaging Feature

Sending messages to your customers is not just a type-and-drop process; it’s a gateway to customer interaction. In essence, you have to give your customers the option of responding to those texts and communicating with your brand.

This is made possible by employing the services of a messaging service provider that offers two-way messaging.

  1. Clean Reputation

This is where your detective skills come in handy. Take your time to look beyond the positive reviews and dig deep into the company. Learn about any complaints that have sprung up as well as how those complaints were dealt with.

Check with relevant business bodies for further insights that you won’t find in the ‘’about us’’ section of the company’s profile. It is your job to ensure that the messaging service provider you choose has a clean slate and is up to the task of providing premium quality service.

Conclusion

As you can see, selecting the right messaging service provider, though a great technological advantage for business growth, is not a walk in the park. You have to be precise and ensure that the satisfaction of your customers is guaranteed.

I cover national business news and lifestyle for Metic Press. Previously, I've written for TIME, Newsweek, the New York Daily News and VICE News. I am also an editor at HuffPost, a small business news room for a young audience.

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The Lessons of the Jan. 6 Committee, According to Congressional Investigations Expert Samuel Dewey

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Samuel Dewey The Lessons of the Jan. 6 Committee

When the House of Representatives convened a special committee to investigate the January 6, 2021, Capital riot, many people weren’t sure what to expect. Samuel Dewey, a congressional investigations expert, points out that the committee was being criticized for not being bipartisan, before it even set out on any of its work.

When House Speaker Nancy Pelosi rejected two of the Republican appointees to the committee, House Minority Leader Kevin McCarthy withdrew all members. Pelosi then named two Republicans to the committee on her own, but both of those members — Wyoming’s Liz Cheney and Illinois’ Adam Kinzinger — both voted for the impeachment of former President Donald Trump.

As such, it was uncertain what real impact the committee’s investigation would have. Now, after multiple public hearings, some of what the committee did may be reflected in future hearings.

Friendly Witnesses

While the January 6 committee took a new approach to congressional investigations in many respects, it stuck to tradition in one important one: The committee relied on witnesses they knew would cooperate with them.

Many of the witnesses who gave testimony at the public hearings the committee held were deposed beforehand. This allowed investigators to vet what the witnesses were likely to say live at the public hearings, which mitigated the possibility that the committee would lose control of the narrative.

This has been a major theme of the congressional investigation and the many public hearings.

Visual Aids

The January 6 committee used many visual aids to help support their findings during the public hearings. This proved to be extremely effective on two fronts.

For one, it made following the committee’s detailed investigations very easy for those who were watching. Second, it allowed the committee to pick and choose which information it presented from witnesses who gave prior depositions but may have proven to be combative during a live hearing.

The latter point helped the committee control the narrative even more, especially with witnesses such as former Trump Attorney General Bill Barr, as well as the former president’s daughter Ivanka and son-in-law Jared Kushner.

The committee’s public hearings proceeded more like “must-see TV” rather than boring and drab congressional hearings.

Teamwork

Samuel Dewey says that congressional hearings can sometimes become platforms for elected officials to bolster their case for re-election, or to raise their public profile.

The January 6 congressional hearings, though, took a different tone. Only a few members of the panel actually spoke at the multiple public hearings. And all who did take control of the microphone pushed the same narrative.

The fact that all members — whether Democrats or Republicans — seemed to consistently row in the same direction is a dramatic departure from congressional hearings in the past.

About Samuel Dewey

Samuel Dewey is a successful lawyer and former Senior Counsel to the US House of Representatives Financial Services Committee and Chief Investigator and Counsel to the U.S. Senate Special Committee on Aging. Mr Dewey specializes in: (1) white collar investigations, compliance, and litigation; (2) regulatory compliance and litigation; and (3) complex public policy matters. Within these fields Mr. Dewey is considered an expert in Congressional investigations and attendant matters. Mr. Dewey has a BA in Political Science, a JD from Harvard, and is admitted to practice law in Washington, DC, and Maryland.

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A Brief Guide to Cycling and Fitness with Eugene Pallisco

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Eugene Pallisco

Cycling can be a great way to achieve your fitness goals. For those who struggle with running because of joint pain, cycling offers a wonderful, low-impact alternative. While it can help you trim down, it can also help with balance and coordination. To get the most out of integrating cycling into your exercise routine, try these tips from fitness trainer Eugene Pallisco.

What Is Low-Impact Cardio?

Some cardio training is intense and has a high impact on the frame of your body. Running, for example, is high-impact and isn’t an option for those who suffer from extreme joint pain in their hips or knees.

If you have a compressed disc or two in your spine, it may be wiser to integrate a low-impact cardio routine into your exercise regimen.

Cycling is particularly beneficial if you suffer from these conditions because your feet are in constant contact with the pedals. This eliminates jarring motions that can cause pain. If you’ve been looking for a way to stay in shape but haven’t been able to find success as a runner, try cycling!

Use Good Technique

One of the most important things to know about cycling is cadence. This is simply the pace at which your feet turn the bicycle’s crank.

Your target cadence will vary over time and depend on the situation, such as whether you’re climbing. You’ll probably be more comfortable at higher speeds as you gain strength and endurance, but it’s a good idea to target a pedal cadence of about 60 when you’re beginning. You can work your way up toward 90 and even 120 in a sprint.

Get the Necessary Equipment

Another reason cycling so beneficial is that, in its pure form, it’s an outdoor sport. There’s just no substitute for being outside and breathing fresh air. And when you’re on a bicycle, you’re practicing using good balance, which, as you age, becomes more important.

If you can exercise on a bicycle instead of on a machine in a gym, you can get more than exercise from the experience. Though a gym machine is definitely a great choice to ensure you can get your cycling in year-round, rain or shine.

Whether you choose to cycle outside or in a gym, you’ll also want to consider using a heart rate monitor. These days, if you have a smartwatch, it most likely monitors your heart rate and sometimes even your blood pressure. You can also purchase dedicated heart rate monitors that cost considerably less.

The point is to get your heart rate into your target zone and keep it there for a certain amount of time in order to get the best results.

If you’ve been struggling to find a low-impact, effective exercise option, then cycling just might be the kind of exercise for you.

Reach Your Fitness Goals with Eugene Pallisco

Eugene Pallisco is a fitness instructor and a certified trainer in Dallas, Texas. He began his career in fitness as a group instructor and has invested considerable time into developing a training philosophy emphasizing the betterment of others. Today, he owns and operates a private training business and loves his work in the fitness industry.

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Celltem’s new antimicrobial substance. Will antibacterial C4 conquer acne?

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Peptide C4

The research and development team at Celltem have unlocked a fresh model of Antimicrobial Peptide C4 which has already shown signs of fundamentally enhancing antimicrobial-based acne treatments and antibiotic resistance for users.

The discovery has been hailed as a potential game-changer for acne treatments that depend on antimicrobial ingredients. The current issue with existing options relates to noted side effects associated with skin care products targeting acne which have been known to include:

  • Redness
  • Vomiting
  • Contact Dermatitis
  • Antibiotic Resistance
  • Fever (in some cases)
  • And more.

Celltem’s Antimicrobial Peptide C4 has been shown to reduce the presence and severity of resistance and side effects thanks to revolutionary innovations made in the extraction and selective technological finessing to target certain types of bacteria in lieu of others.

After noticing the proliferation of negative side effects across the board, Celltem conducted extensive R&D to improve the efficacy and efficiency of antimicrobial agents in acne treatments.

Explaining How Antimicrobial Peptide C4 Exhibits Antimicrobial Characteristics

Essentially speaking, the manner in which Antimicrobial Peptide C4 deals with acne is by inhibiting core pathogenic bacteria and protecting barrier bacteria on the epidermis simultaneously. It has already been shown to be incredibly effective at attacking five notable pathogenic bacteria including C. acnes – even when used in minuscule amounts.

As the noted findings suggest that Celltem’s variant is targeting cell membranes that protect detrimental bacteria and does not target good bacteria is indicative of an inhibitory substance.

Antimicrobial Peptide C4 exhibits

Differential Between Current Antimicrobial-Based Acne Treatments

How does this show renewed hope for conquering acne? One of the clear differentials between Celltem’s discovery and that of current offerings in the market is in the targeted attacks that Antimicrobial Peptide C4 exhibits. Current iterations tend to cause skin irritation and side effects due to the killing of ALL bacteria on the epidermis instead of just targeting the harmful bacteria.

If all bacteria are attacked in equal measure, the user is susceptible to more irritation and side effects. This is due to the damage to protective barriers that are supported by good bacteria. Celltem’s variant has the benefit of selective targeting of bad bacteria which lowers the risk of further complications.

Commercializing The Discovery

Percent Science, a bio-cosmetic brand, has already jumped on the bandwagon with the commercialization of Antimicrobial Peptide C4 with a skin care product that has set itself apart and carved market share through comprehensive testing and delivery system optimization.

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